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Summer assignments

Everyone always hates having that one class that has a summer assignment. Most of the time, it’s some AP class that wants you to read something and/or write something.

If you haven’t started already, then congrats on putting it off until the last minute. Not that there’s anything wrong with that. In fact, I’m doing it right now: I’m supposed to read Grapes of Wrath for my college, yet I haven’t even opened it. Oops.

Last year, I had to read 1984 and The Catcher in the Rye and write an essay about the two over the summer for my AP English class.

The essay was due the first day back, and so many students didn’t get around to finishing it that they dropped out of the class before the first day even came. Dropping out turned out to be a mistake for many, though.

The next class down, English C (which was an honor’s class), only had a few open spots left, and they were quickly filled up. Everyone who didn’t get in the class had to drop to English B, a normal-level class.

Those who were put into English C soon found out that they now had more work. While the AP class had a summer essay, for the rest of the year the AP class had very little actual work. The English C class was full of busy work and worksheets.

Of course, the trade-off was that the AP class was harder and more thought-based, but for the kids who dropped out because of work, there was a lot of irony when they found out they now had even more to do than before.

As for the kids who were put into English B, that reflected poorly on them for college applications. Instead of being in an AP class, they were now just in standard English. Some of them came back to AP English just because of this, but there was a nice big hole in their grades because of not doing the summer work.

So if you’re debating switching out because of summer work, think about it. I know how hard it is to muster up the motivation to do any schoolwork during the summer, but it could very well turn out to be an easier choice, and it will definitely reflect well on you for your applications.

Getting in touch
Sending regular emails to people you met during holiday (ex- employers for example)  is a great way to stay in touch. It should be a central part of your recruitment marketing strategy. But what do you say to people?

The content of your emails should be split into two main parts. Firstly what you want to say as a company, e.g. your sales pitch, marketing message and brand values. Secondly how you engage your audience.

Ideas to engage your readers are:

  • Competitions – these are great for getting contact details, job titles, and sector information. Or combine with a viral campaign to get new email addresses and leads.
  • Thought leadership pieces and industry insight articles show your companies expertise.
  • Presenting a product or service that solves a problem they experience, but make the message focused around their issues balanced with selling your solution.
  • Information that surprises or entertains them – can be industry specific or general.
  • Case studies and testimonials, providing evidence of your skills and ideas for your audience.

And a final point is to remember don’t bombard your reader. They’ll be able to process one main message and will want a clear call to action, and this’ll create a higher conversion rate.